E-commerce has taken over the market in the 21st century. More and more customers are choosing to use the internet to buy their goods or services as opposed to face to face transactions especially since the pandemic. Most companies have already seen the growth in using digital platforms, as #supplychain predicts an uptick in distributing products for online sales over brick and mortar. If you are looking to set up a business in e-commerce or currently own an e-commerce business there are several important factors to consider to ensure your business is a success.
Firstly, you must make sure that your business is dedicated to creating a positive online shopping experience for customers. Your products must add value to the customer’s life and go beyond a mere commodity. Your site should be motivated by creating an empathetic and personalized connection with the customer, one that creates trust and brand loyalty. You want to create a journey for your customer where they feel like they are in control: the system should only respond to what the customer tells it to and when it does respond these responses should be motivated by creating micro moments ( moments of high intent and engagement) by prioritizing the most relevant content and supporting your products with trustworthy data.
In order to market your business effectively you should look into advertising platforms. The correct advertisements will educate your customers and drive them to your business. There are several options available to advertise your business.
One of the most popular advertising routes for e-commerce businesses is through social media platforms. Social media will allow you to target an entire social network and engage with your community by responding to comments any posts receive. It is important that you are savvy when advertising your business on social media: make sure you are using a platform that is actively used by your target audience and that the timings of your posts grabs the attention of a variety of users.
Given the competitive environment on social media platforms, you might choose to stretch the reach of your business by paying for social media advertising. Paid adverts are available on the majority of social media platforms and will ensure that your business reaches a larger audience. An increasingly popular option is to pay a social media influencer to advertise e-commerce businesses. As long as you have ensured that the influencer you are working with is well known to your target audience you can build up a successful partnership.
If you want to step away from social media, one of the cheapest and quickest ways to advertise your business is through email lists and offers. With a specific list of potential or existing customers you can make sure that your email is personalized and offer customers incentives to visit your business through various promotion strategies that boost engagement (for example, creating an incentive for customers to spend a long time on your site through offering a treasure hunt for a specific word or item).
Of course, your advertising must be supported by good pricing. It is very easy for a customer to find the average price for a product so make sure that the price you are offering is not only competitive but also based on logic. For the former, customers might appreciate features such as a displayed Registered Retail Price that shows them what they would be saving if they purchased from your business. Looking at your e-commerce site as a whole you could easily boost customer engagement by using a loss leader. A loss leader is where you offer one product for a very reduced price to lure customers in, but ultimately you gain more profits through the up-sells and cross-sells that the loss leader creates. For example, is a supermarket were to offer a barbecue at a reduced price, they would also expect further profits to come in from products associated with the barbecue such as salads, meats, sauces and drinks.
Once you have customer traffic on your business page half the battle has been won. However, it is important that all the hard work put in to drive customers to your business is not made futile by obstructive payment features. Cart abandonment is a problem that every e-commerce business faces: when a customer exits your site before any sale has been completed. Unfortunately, the odds are not stacked in your favor: for every 100 customers who start the checkout process, 69 won’t finish it. In order to overcome this issue you must make it as easy and smooth as possible for the customer to purchase your products. This could be done by adding multiple checkout buttons so that it is simple to navigate your site or reducing the number of fields your customer must complete in the payment process: something as simple as offering a guest checkout option will eliminate unneeded steps that might put your customer off.
If you already have a website, or are looking to work with a team directly we can be able to assist. Email us today at email@example.com or send a text message to 214-856-0631.
Google has announced a roll-out of a new update known as the mobile first-index. This update simply means that Google will be using the mobile platform first to rank your web pages as opposed to the current desktop platform.
The shift to mobile-first index was motivated by the fact that more Google users today perform their searches through their mobile devices as opposed to desktop computers.
This essentially means Website and blog owners will have to shift to the new algorithm if they want to keep their traffic up.
This mobile first-index roll-out also means that even if your business or company doesn’t get traffic from mobile search, you will still need to shift to this new algorithm for best local SEO practices.
Indexing is the process where Google identifies pieces of information from your web pages and makes them useful. Google recognizes that the aim is to satisfy user’s experiences whether they are searching through mobile or desktop. This simply means websites and blogs must now start focusing on the functionality of both mobile and desktop pages, although this is not unique to SEO experts as they understand that traffic pays their bills and they need to start migrating to the new algorithm right now.
This is clearly a monumental change in indexing. And even if you anticipated this change and have been working on mobile optimization for the past years, you still have a couple of things to master.
Google’s announcement of the mobile first indexing must have caught many business owners by surprise. However, there no need to panic. There are steps you can take to optimize your site right off to correspond with the Google announcement:
One of the biggest upsides is that the ranking will still be based on both desktop and mobile.
Stay ahead of the updates and trends by getting a consultation with our experts today! firstname.lastname@example.org
In general, algorithms are mathematical instructions used by computers to perform different tasks. Google’s search algorithms are designed to sort web pages and display the most suitable results by finding websites with the right keywords and ranking them on the result page. The rankings depend on a few aspects, one of them being the frequency of the keywords. In addition, the search algorithms pay close attention to headings and keyword dispersal. Google might update them even a few times a month.
In order to ensure that accurate search results reach the users, Google is constantly modifying its algorithms. This is done to stay ahead of Black Hat SEO practices, which consist of stuffing an unnecessarily large number of keywords into the text, adding unrelated keywords, invisible text and implementing other methods. The end result can get high rankings but the text will not be interesting or even relevant to the users. Google algorithms are a good way to filter good content, but they can make it difficult for SEO experts to keep up with the newest trends.
These search algorithms were created to facilitate users’ browsing by finding the best results possible. However, as some pages implement bad practices for rankings, Google constantly changes its search algorithm to avoid irrelevant content. On the other hand, these constant changes can make the task of achieving a high ranking difficult even for high-quality content. For this reason, SEO experts have to constantly adapt to the ever-changing algorithms and find new ways to improve SEO strategies.
The best way to stay at the top is finding a way to combine high-quality content with the newest trends of the search algorithms. It is essential to know all the latest information and to be prepared for the upcoming changes. For this reason, it is very important to trust your content to professional SEO experts that would help you implement the most recent methods in order to keep your page at the top of the results.
While we strive to keep our SEO methods up-to-date, we also consult our clients on creating good, relative content to ensure that they get the high ranking positions they deserve.
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If your business has local customers, the importance of having good local SEO for your website cannot be overemphasized. Simply put, local SEO experts can provide you the most important form of advertising you can use to reach new customers within your geographic area. Local SEO is also quite effective at getting repeat customers.
Local searches are search queries where the person is looking for information about local businesses in general. There are always specific geographic locations embedded in the search queries. Here are a few examples:
All of these local search queries will generate a Google map in Google with a listing of several business options. If your business doesn’t make the list, for your specific type of business, in your geographic area(s), you are missing out on a lot of potential business. Furthermore, if you are located near the top of this list, and your listing is prominent, you’ll get a lot more business from the listing than another business lower on the list with a less prominent listing.
According To a Survey Conducted By Google:
Thus, it stands to reason, if you can improve your ranking and quality of listing in local search on Google, your sales opportunities will increase. You will also get more targeted walk in traffic that you can use to generate more sales and or more sales leads.
Getting a good listing for your local search terms is a tricky endeavor that is best left to the professionals. Not only are there many nuances most business owners would never know, or even have time to learn if they knew how to find the information, Google updates its search algorithms so frequently it is a full-time job to keep up with them.
We are very careful to only use “white hat” techniques that Google not only sanctions but actually encourages. Other companies use techniques that may work for a short period of time (long enough to take your money) but are considered spam by Google. If you’re not careful who you work with, you can get your business URL banned. We are very careful what local SEO techniques we use for this reason.
Give us a call today so we can discuss the details! 214-702-9438
We’ve all been told that referrals are one of the best forms of advertising. Let’s face it, we generally trust the recommendations of those we know especially when they have had a positive, first-hand experience with a product or service provider.
Referrals are good in a number of ways:
Referrals have always been considered as a “word-of-mouth” recommendation from a known individual, that description is changing in the digital world. You may not realize it, an online review is a form of recommendation or referral. Although the person leaving a review is not likely known by the readers of their ratings and/or comments, the review gives the reader a certain confidence, or lack thereof, in the vendor, product or service. According to Myles Anderson, Founder & CEO of BrightLocal.com, 88% of consumers trust online reviews as much as personal recommendations. That’s impressive considering the source of the review is most likely not personally known by the reader. The number of reviews found online effects the trust factor as well. A business generally needs a minimum of 6 to 10 reviews to be trusted.
Most businesses assume that online reviews only related to physical products purchased online or food service providers such as dine-in restaurants and fast food chains. However, in directories and independent rating sites like Google, Yelp, Yellow Pages and Trip Advisor, to name a few, reviews are being posted online for all types of businesses in every industry. The reviews aren’t just limited to individual customers or young people. People of all ages are posting reviews and even businesses are posting about other businesses they purchase from.
Even more importantly, search engines such as Google and Bing are beginning to adopt average review ratings into their ranking algorithms thus increasing the importance of a good rating from each.
Do not worry about your online reputation. i3 has the updates to keep your company aware of all of the new strategies to look out for this year.
Voice search has recently become more important than ever before. The future of SEO strategies and search optimization in general highly depends on the Internet users’ ever-changing habits, and marketers are advised to take this into consideration.
There are a few causes for the enormous growth of the popularity of voice search starting from 2013. The main reason may be the usage of mobile phones, as voice recognition programs have become trendy even among older users.
As technology improves with each update, the error rate of voice search plummets. Behshad Behzadi, noted during SWSW 2016 that the speech recognition error rate has been reduced from around 25 percent two years ago to just 8 percent today.
The goal for voice search in 2017 is to go above and beyond voice recognition and evolve into voice understanding. This involves several changes with respect to:
context based on frequently used apps
keyword research based on spoken queries
However, smartphones are not the only devices suitable for voice recognition. Amazon has released Amazon Echo, a hands-free speaker controlled with voice. It can hear the commands even when loud music is playing. At the same time, Google made its own voice-activated speaker, Google Home. Devices like these allow users not only to play music by uttering simple phrases but also to search for information without the need to type, giving answers immediately.
It is evident that search queries are different when people say them aloud rather than when they type them. More conversational language is used, replacing accurate keywords with longer, naturally-flowing questions. A user will more likely say “Where is the nearest Chinese restaurant?” rather than “Chinese restaurants London”. This means that your content should be written in a more natural manner and, instead of an abundance of keywords, there should be questions that would resemble the user’s speech (starting with “where”, “what”, “when”, etc.). Try to implement this into your blogs, posts and other written media.
Now is the best time to start implementing the strategies that voice search experts suggest using. As voice search is increasing in popularity, it is essential to optimize your website for it if you want to be a strong competitor in the business market.
There’s no denying that voice search is a one of the biggest trends of the digital age. With massive improvements to Siri, Google Now and Cortana, SEO marketers would be wise to closely examine voice innovation and think beyond text-based queries in 2017.