Category

SEO

E-commerce has taken over the market in the 21st century. More and more customers are choosing to use the internet to buy their goods or services as opposed to face to face transactions especially since the pandemic. Most companies have already seen the growth in using digital platforms, as #supplychain predicts an uptick in distributing products for online sales over brick and mortar. If you are looking to set up a business in e-commerce or currently own an e-commerce business there are several important factors to consider to ensure your business is a success.

Firstly, you must make sure that your business is dedicated to creating a positive online shopping experience for customers. Your products must add value to the customer’s life and go beyond a mere commodity. Your site should be motivated by creating an empathetic and personalized connection with the customer, one that creates trust and brand loyalty. You want to create a journey for your customer where they feel like they are in control: the system should only respond to what the customer tells it to and when it does respond these responses should be motivated by creating micro moments ( moments of high intent and engagement) by prioritizing the most relevant content and supporting your products with trustworthy data.

In order to market your business effectively you should look into advertising platforms. The correct advertisements will educate your customers and drive them to your business. There are several options available to advertise your business.

One of the most popular advertising routes for e-commerce businesses is through social media platforms. Social media will allow you to target an entire social network and engage with your community by responding to comments any posts receive. It is important that you are savvy when advertising your business on social media: make sure you are using a platform that is actively used by your target audience and that the timings of your posts grabs the attention of a variety of users.

Given the competitive environment on social media platforms, you might choose to stretch the reach of your business by paying for social media advertising. Paid adverts are available on the majority of social media platforms and will ensure that your business reaches a larger audience. An increasingly popular option is to pay a social media influencer to advertise e-commerce businesses. As long as you have ensured that the influencer you are working with is well known to your target audience you can build up a successful partnership.

If you want to step away from social media, one of the cheapest and quickest ways to advertise your business is through email lists and offers. With a specific list of potential or existing customers you can make sure that your email is personalized and offer customers incentives to visit your business through various promotion strategies that boost engagement (for example, creating an incentive for customers to spend a long time on your site through offering a treasure hunt for a specific word or item).

Of course, your advertising must be supported by good pricing. It is very easy for a customer to find the average price for a product so make sure that the price you are offering is not only competitive but also based on logic. For the former, customers might appreciate features such as a displayed Registered Retail Price that shows them what they would be saving if they purchased from your business. Looking at your e-commerce site as a whole you could easily boost customer engagement by using a loss leader. A loss leader is where you offer one product for a very reduced price to lure customers in, but ultimately you gain more profits through the up-sells and cross-sells that the loss leader creates. For example, is a supermarket were to offer a barbecue at a reduced price, they would also expect further profits to come in from products associated with the barbecue such as salads, meats, sauces and drinks.

Once you have customer traffic on your business page half the battle has been won. However, it is important that all the hard work put in to drive customers to your business is not made futile by obstructive payment features. Cart abandonment is a problem that every e-commerce business faces: when a customer exits your site before any sale has been completed. Unfortunately, the odds are not stacked in your favor: for every 100 customers who start the checkout process, 69 won’t finish it. In order to overcome this issue you must make it as easy and smooth as possible for the customer to purchase your products. This could be done by adding multiple checkout buttons so that it is simple to navigate your site or reducing the number of fields your customer must complete in the payment process: something as simple as offering a guest checkout option will eliminate unneeded steps that might put your customer off.

If you already have a website, or are looking to work with a team directly we can be able to assist. Email us today at info@i3megmarketinggroup.com or send a text message to 214-856-0631.

Google has announced a roll-out of a new update known as the mobile first-index. This update simply means that Google will be using the mobile platform first to rank your web pages as opposed to the current desktop platform.

 

The shift to mobile-first index was motivated by the fact that more Google users today perform their searches through their mobile devices as opposed to desktop computers.

This essentially means Website and blog owners will have to shift to the new algorithm if they want to keep their traffic up.

This mobile first-index roll-out also means that even if your business or company doesn’t get traffic from mobile search, you will still need to shift to this new algorithm for best local SEO practices.

How does mobile first-indexing work?

Indexing is the process where Google identifies pieces of information from your web pages and makes them useful. Google recognizes that the aim is to satisfy user’s experiences whether they are searching through mobile or desktop. This simply means websites and blogs must now start focusing on the functionality of both mobile and desktop pages, although this is not unique to SEO experts as they understand that traffic pays their bills and they need to start migrating to the new algorithm right now.

This is clearly a monumental change in indexing. And even if you anticipated this change and have been working on mobile optimization for the past years, you still have a couple of things to master.

How can your business be prepared for this paradigm shift?

Google’s announcement of the mobile first indexing must have caught many business owners by surprise. However, there no need to panic. There are steps you can take to optimize your site right off to correspond with the Google announcement:

      • Run a mobile-friendly test to ascertain that your site is optimized for mobile search
      • For more information on Google optimization, look out for Google’s primary mobile guide
      • The Google how-to-guide can assist you to determine whether your third party hosting is working correctly
      • Do the following to optimize your site:
        • Optimize your mobile responsiveness – Most sites already have responsive designs, so they won’t need lots of optimization to be properly indexed for mobile search
        • Configure your mobile site – Your content markup may be different on the mobile and desktop. You will need to make changes.
        • Construct a mobile site – If you’re constructing a completely separate mobile site, it’s advisable to launch them when completely functional rather than half dormant. The desktop indexing will still continue, so there is no need to rush.
        • Verify both versions – If you have only verified the desktop version page, verify your web page mobile version too
        • Accessibility to Googlebots – Run the mobile-friendily test to ascertain that the mobile version of your web page is accessible to Googlebots for ease of indexing.
        • Availability of canonical links – You don’t need to make any changes if your site has canonical links. Google will continue using these links on both mobile and desktop versions.
        • Structured data testing – You need to run this test for URLs and compare output.

 

One of the biggest upsides is that the ranking will still be based on both desktop and mobile.

Stay ahead of the updates and trends by getting a consultation with our experts today! info@i3megamarketinggroup.com

 

“Texting has by far the best engagement rate of any marketing medium.”

Studies have shown that across all age groups 69% of consumers would like to be able to contact a business via text.

While SMS marketing is becoming  a popular trend it is important to understand how to make the best use out of the quick and effective technology.

We gathered some information from Slick Text to give you tips regarding laws with marketing and best practices to follow:

1. Get Permission

You must have permission from people before sending them text messages. If you don’t have their explicit consent, not only will you be breaking laws and possibly be subject to legal penalties, it will also cause you to look spammy, create a bad name for your organization, and annoy your audience.

So what is permission? How do you get it? If your subscribers are opting in by texting to join, then you already have it. If you are manually uploading a list or adding your contacts one by one, you’ll need written consent. This may be the most important best practice for any SMS marketing program.

2. Be Clear About Your Program

People should know exactly what they’re signing up for when subscribing to your text marketing list. The intent of your program should be clear to everyone and set their expectations about what they will be receiving in the future.

This doesn’t mean you need to provide a long, drawn out explanation of what your program is all about. You just need to ensure people know what to expect. This can easily be done in your opt-in language both where you’re advertising your text program and in the auto-response subscribers receives after they first join.

3. Pay Attention to Frequency

Don’t send too often. Nobody wants to receive an excessive amount of text messages from your business or organization. We recommend no more than 2 – 6 SMS per month in most cases. Any more may annoy your subscribers.

You also must make sure they know how often you’ll be texting them. This is important! Be crystal clear about how many text messages they can expect to receive on a monthly basis.

An example would be adding this to the initial auto reply of your text marketing program: “Receive up to 4 msgs/ month”.

4.Include Disclaimers

The CTIA is an international nonprofit trade association that represents the wireless communications industry. They provide us with many of the best practices used in text marketing and also govern all short code SMS messaging. They require you to include things like “Message and data rates may apply” in your initial opt-in language. Because these disclaimers are so important, our SMS marketing service adds them automatically in the required places so you don’t have to worry about it.

Note that your subscribers will only see this once! Only when they first join your list—not every time you send a mass text message.

5. Provide an Exit

Your subscribers need to know that they can opt out of your text messaging program at any time. This is another thing that our SMS marketing service does for you by default in your auto replies.

When someone signs up for your text messaging list, in addition to “Msg & Data rates may apply”, we also add “txt STOP to cancel” to the end of your auto reply.

Again, this is included ONLY in your auto reply. They will not see this in every text you send out. It is good practice however, to occasionally include those instructions in your text blasts to remind people of how to opt out if they’d like.

6. Text During Normal Hours

You should only send text messages during normal / expected hours. Be courteous to your subscribers. They won’t enjoy waking up to your text messages in the middle of the night. Also, as a business, think about how counterproductive it is to message them outside of your optimal hours.

One of the many benefits of text marketing is to inspire immediate action from your subscribers. It’s unlikely that anyone will take action in the middle of the night.

7. Use Common Language

Use SMS shorthand sparingly, if at all. While many text abbreviations are widely understood by people today, not everyone will get what you’re trying to say. Additionally, it can look quite unprofessional depending on your target audience.

If you absolutely need to save characters by shortening some of your words, start with the most common text abbreviations and try to keep them to a minimum.

8. Provide Value

Make sure that every text message you send is one of value! If people are willing to give you explicit permission to text them, you should be giving them something worthwhile in return.

Also, if your text program is used for marketing, make sure to keep your messages fresh and exciting. They should feel like a VIP. If you’re not giving your subscribers something of value each time you send a group text, chances are, it’s not worth it for them and they’ll unsubscribe.

If you are interested in signing up for an SMS service with Slick Text use Promo Code: i3 Clicks at check out for 15% your first month. Click here to get started!

At i3 we advise businesses to make sure they are branding themselves online so that future customers can find them easily. Google My Business provides the platform to allow for your company to be front and center on searches relating to your industry. We can create a profile for you by simply searching for your business and claiming it.

How do you know if you have a profile?

Well if your GMB (Google My Business) profile has not been verified, anyone can click suggest an edit. As a business owner you do not want outsiders to be able to control when your business is open/closed.

Now there are some steps to getting verified:

  • By postcard
  • By phone
  • By email
  • Instant verification
  • Bulk verification

Once that step has been completed it is time to start optimizing your profile to get more clicks.

According to Google, businesses with photos see 35% more clicks to their website and 42% higher requests for driving directions in Google Maps.

Next utilizing all of the features of GMB. Answering questions that customers have is a new popular feature aside from the review section. There is also a scheduling feature that helps service based businesses get more appointments booked.

 

Creating a GMB profile is just one step in helping to improve your business presence online. If you would like to know more about content to post, strategy, and how to grow your brand, our team would love to assist you.

 

Contact us today! 

What Are Algorithms?

inboundIn general, algorithms are mathematical instructions used by computers to perform different tasks. Google’s search algorithms are designed to sort web pages and display the most suitable results by finding websites with the right keywords and ranking them on the result page. The rankings depend on a few aspects, one of them being the frequency of the keywords. In addition, the search algorithms pay close attention to headings and keyword dispersal. Google might update them even a few times a month.

Why Algorithms?

In order to ensure that accurate search results reach the users, Google is constantly modifying its algorithms. This is done to stay ahead of Black Hat SEO practices, which consist of stuffing an unnecessarily large number of keywords into the text, adding unrelated keywords, invisible text and implementing other methods. The end result can get high rankings but the text will not be interesting or even relevant to the users. Google algorithms are a good way to filter good content, but they can make it difficult for SEO experts to keep up with the newest trends.

Always Changing

These search algorithms were created to facilitate users’ browsing by finding the best results possible. However, as some pages implement bad practices for rankings, Google constantly changes its search algorithm to avoid irrelevant content. On the other hand, these constant changes can make the task of achieving a high ranking difficult even for high-quality content. For this reason, SEO experts have to constantly adapt to the ever-changing algorithms and find new ways to improve SEO strategies.

inbound

Mastering The Science

The best way to stay at the top is finding a way to combine high-quality content with the newest trends of the search algorithms. It is essential to know all the latest information and to be prepared for the upcoming changes. For this reason, it is very important to trust your content to professional SEO experts that would help you implement the most recent methods in order to keep your page at the top of the results.

Let Us Help

While we strive to keep our SEO methods up-to-date, we also consult our clients on creating good, relative content to ensure that they get the high ranking positions they deserve.

Contact us today at info@i3megamarketinggroup.com

 

 

If your business has local customers, the importance of having good local SEO for your website cannot be overemphasized. Simply put, local SEO experts can provide you the most important form of advertising you can use to reach new customers within your geographic area. Local SEO is also quite effective at getting repeat customers.

What Is Local Search?

seo

Local searches are search queries where the person is looking for information about local businesses in general. There are always specific geographic locations embedded in the search queries. Here are a few examples:

  • surf shops in Southern California
  • divorce attorney in Jacksonville FL
  • natural food stores in Boston
  • where to buy memory cards in Kansas City

All of these local search queries will generate a Google map in Google with a listing of several business options. If your business doesn’t make the list, for your specific type of business, in your geographic area(s), you are missing out on a lot of potential business. Furthermore, if you are located near the top of this list, and your listing is prominent, you’ll get a lot more business from the listing than another business lower on the list with a less prominent listing.

Why is local SEO important?

According To a Survey Conducted By Google:

  • Eighty percent of all people use a search engine to find information about a local business. This includes business hours, directions to the store, and product information. In other words, very few people use an old fashioned phone book anymore!
  • Fifty percent of all people who conduct local searches on their smartphone visit a local store related to their local search within one day!
  • Thirty-four percent of all people who conduct local searches on their laptop or other computer devices visit a local store within a day!
  • People who do local searches buy at a higher frequency than those who do not!
  • Eighteen percent of all local searches lead to a sale in less than 24 hours!

Thus, it stands to reason, if you can improve your ranking and quality of listing in local search on Google, your sales opportunities will increase. You will also get more targeted walk in traffic that you can use to generate more sales and or more sales leads.
Getting a good listing for your local search terms is a tricky endeavor that is best left to the professionals. Not only are there many nuances most business owners would never know, or even have time to learn if they knew how to find the information, Google updates its search algorithms so frequently it is a full-time job to keep up with them.

seo

We Can Help!

We are very careful to only use “white hat” techniques that Google not only sanctions but actually encourages. Other companies use techniques that may work for a short period of time (long enough to take your money) but are considered spam by Google. If you’re not careful who you work with, you can get your business URL banned. We are very careful what local SEO techniques we use for this reason.

Give us a call today so we can discuss the details! 214-702-9438

 

Voice search has recently become more important than ever before. The future of SEO strategies and search optimization in general highly depends on the Internet users’ ever-changing habits, and marketers are advised to take this into consideration.

Reasons for the Growth of Voice Search

There are a few causes for the enormous growth of the popularity of voice search starting from 2013. The main reason may be the usage of mobile phones, as voice recognition programs have become trendy even among older users.

It’s hands-free, fast and futuristic.

As technology improves with each update, the error rate of voice search plummets. Behshad Behzadi, noted during SWSW 2016 that the speech recognition error rate has been reduced from around 25 percent two years ago to just 8 percent today.

The goal for voice search in 2017 is to go above and beyond voice recognition and evolve into voice understanding. This involves several changes with respect to:
previous searches
location-based context
context based on frequently used apps
personalized information
keyword research based on spoken queries

#deathofthesearchbox 

voice search

Voice Search is no longer Just Mobile

However, smartphones are not the only devices suitable for voice recognition. Amazon has released Amazon Echo, a hands-free speaker controlled with voice. It can hear the commands even when loud music is playing. At the same time, Google made its own voice-activated speaker, Google Home. Devices like these allow users not only to play music by uttering simple phrases but also to search for information without the need to type, giving answers immediately.

Voice Search Results are Dissimilar to Typed Searches

voice search

It is evident that search queries are different when people say them aloud rather than when they type them. More conversational language is used, replacing accurate keywords with longer, naturally-flowing questions. A user will more likely say “Where is the nearest Chinese restaurant?” rather than “Chinese restaurants London”. This means that your content should be written in a more natural manner and, instead of an abundance of keywords, there should be questions that would resemble the user’s speech (starting with “where”, “what”, “when”, etc.). Try to implement this into your blogs, posts and other written media.

 

Now is the best time to start implementing the strategies that voice search experts suggest using.  As voice search is increasing in popularity, it is essential to optimize your website for it if you want to be a strong competitor in the business market.

There’s no denying that voice search is a one of the biggest trends of the digital age. With massive improvements to Siri, Google Now and Cortana, SEO marketers would be wise to closely examine voice innovation and think beyond text-based queries in 2017.