If your business has local customers, the importance of having good local SEO for your website cannot be overemphasized. Simply put, local SEO experts can provide you with the most important form of advertising you can use to reach new customers within your geographic area. Local SEO is also quite effective at getting repeat customers.
Local searches are search queries where the person is looking for information about local businesses in general. There are always specific geographic locations embedded in the search queries. Here are a few examples:
All of these local search queries will generate a Google map in Google with a listing of several business options. If your business doesn’t make the list, for your specific type of business, in your geographic area(s), you are missing out on a lot of potential business. Furthermore, if you are located near the top of this list, and your listing is prominent, you’ll get a lot more business from the listing than another business lower on the list with a less prominent listing.
According To a Survey Conducted By Google:
Thus, it stands to reason, if you can improve your ranking and quality of listing in local searches on Google, your sales opportunities will increase. You will also get more targeted walk-in traffic that you can use to generate more sales and or more sales leads.
Getting a good listing for your local search terms is a tricky endeavor that is best left to the professionals. Not only are there many nuances most business owners would never know, or even have time to learn if they knew how to find the information, Google updates its search algorithms so frequently it is a full-time job to keep up with them.
We are very careful to only use “white hat” techniques that Google not only sanctions but actually encourages. Other companies use techniques that may work for a short period of time (long enough to take your money) but are considered spam by Google. If you’re not careful about who you work with, you can get your business URL banned. We are very careful about what local SEO techniques we use for this reason.
Give us a call today so we can discuss the details! 214-702-9438