We will cover topics such as how to optimize your website for local search, how to use local keywords, and how to claim and verify your Google My Business listing.
Pay-Per-Click (PPC) advertising is a popular and effective way for businesses to reach potential customers and drive traffic to their website. With PPC, you pay a fee each time someone clicks on your ad (CPC/cost-per-click), making it a cost-effective way to drive targeted traffic to your website and improve your online visibility. Here are some […]
Google has announced a roll-out of a new update known as the mobile first-index. This update simply means that Google will be using the mobile platform first to rank your web pages as opposed to the current desktop platform. The shift to a mobile-first index was motivated by the fact that more Google users today […]
If you are in the process of starting up a business or the owner of a newly established business one of your key considerations is going to be how you invest in your marketing. After the contracts are signed, you start bringing in revenue or get approved for a business loan, allocating funds, between advertising, […]
What Are Algorithms? In general, algorithms are mathematical instructions used by computers to perform different tasks. Google’s search algorithms are designed to sort web pages and display the most suitable results by finding websites with the right keywords and ranking them on the result page. The rankings depend on a few aspects, one of them […]
Voice search has recently become more important than ever before. The future of SEO strategies and search optimization in general highly depends on the Internet users’ ever-changing habits, and marketers are advised to take this into consideration. Reasons for the Growth of Voice Search There are a few causes for the enormous growth of the […]
In this age of information, reputation marketing is the future of the marketing industry. Users no longer blindly use the services of a company – they simply open their browser and search for online reviews. It is evident that bad reviews can greatly damage the reputation of a company, even if they are not true. […]
We’ve all been told that referrals are one of the best forms of advertising. Let’s face it, we generally trust the recommendations of those we know especially when they have had a positive, first-hand experience with a product or service provider. Referrals are good in a number of ways: prospects are more willing to make […]