TikTok and Instagram are both popular social media platforms that can be beneficial for businesses. However, each platform has its own set of pros and cons. One of the pros of having a presence on TikTok is the opportunity to reach a younger and highly engaged audience. TikTok users are known for being highly active […]
Pay-Per-Click (PPC) advertising is a popular and effective way for businesses to reach potential customers and drive traffic to their website. With PPC, you pay a fee each time someone clicks on your ad (CPC/cost-per-click), making it a cost-effective way to drive targeted traffic to your website and improve your online visibility. Here are some […]
Content marketing is a powerful and effective way for businesses to reach their target audience, establish their authority in their industry, and drive sales. By creating and sharing valuable and informative content, businesses can build trust and credibility with their customers, engage with their audience, and differentiate themselves from their competitors. One of the key […]
E-commerce has taken over the market in the 21st century. More and more customers are choosing to use the internet to buy their goods or services as opposed to face-to-face transactions, especially since the pandemic. Most companies have already seen growth in using digital platforms, as #supplychain predicts an uptick in distributing products for online […]
Google has announced a roll-out of a new update known as the mobile first-index. This update simply means that Google will be using the mobile platform first to rank your web pages as opposed to the current desktop platform. The shift to a mobile-first index was motivated by the fact that more Google users today […]
