At i3 we advise businesses to make sure they are branding themselves online so that future customers can find them easily. Google My Business provides the platform to allow for your company to be front and center on searches relating to your industry. We can create a profile for you by simply searching for your business and claiming it.
How do you know if you have a profile?
Well if your GMB (Google My Business) profile has not been verified, anyone can click suggest an edit. As a business owner you do not want outsiders to be able to control when your business is open/closed.
Now there are some steps to getting verified:
- By postcard
- By phone
- By email
- Instant verification
- Bulk verification
Once that step has been completed it is time to start optimizing your profile to get more clicks.
According to Google, businesses with photos see 35% more clicks to their website and 42% higher requests for driving directions in Google Maps.
Next utilizing all of the features of GMB. Answering questions that customers have is a new popular feature aside from the review section. There is also a scheduling feature that helps service based businesses get more appointments booked.
Creating a GMB profile is just one step in helping to improve your business presence online. If you would like to know more about content to post, strategy, and how to grow your brand, our team would love to assist you.